June 16, 2026

The Borovtsov & Salei team held a working meeting dedicated to current issues of internet advertising regulation and the specific aspects of foreign technology platforms operating in the Republic of Belarus.

The experts focused on practical aspects: how to properly structure the interaction chain between foreign internet platforms, Belarusian bloggers, and advertisers to ensure full compliance with the requirements of domestic advertising legislation. Particular emphasis was placed not only on the letter of the law but also on the actual, current law enforcement practice in Belarus.

During the meeting, our lawyers analyzed in detail the key and most sensitive issues for business:

• Belarusian Rules on International Social Networks. How and in what cases Republic of Belarus (RB) legislation applies to advertising published on Instagram, Telegram, YouTube, and other global platforms.

• Working with Foreign Clients. In which situations a Belarusian blogger is not permitted to work with a foreign advertiser directly and is required to involve a local advertising agency.

• Register of Advertising Distributors. What criteria a blogger must meet, what legal status they require, and how to properly arrange inclusion in the state Register.

• The "Advertising" Fee. Who must pay the fee, how, and in what amount when promoting the goods and services of foreign companies in the "Bynet" (Belarusian segment of the internet).

• Regulatory Risks and the "Price of a Mistake." What risks businesses face: from advertising contracts being declared invalid (void) to the risks of activities being classified as illegal, along with potential administrative liability.

• Content Control. What elements must be included in promotional material, and in which cases advertising must be pre-approved by government authorities.

Based on the results of the analysis, step-by-step recommendations and legal algorithms were developed. These allow for the transparent structuring of business models within Belarus and minimize any legal risks when launching cross-border projects.

The Borovtsov & Salei team possesses extensive experience in supporting marketing and advertising projects. We are always ready to offer businesses effective and safe legal solutions in the context of dynamically changing legislation.